The main areas of focus for the fascinating ærlig fragrances are allergy-friendliness and sustainability.


ærlig’s products are without the 26 most common substances that the EU’s cosmetics directive believes can cause allergies.


The perfumes are for you who want to be pampered with pure and honest luxury.


Honest, simple, and unique

ærlig is inspired by Nordic simplicity and the feminine aesthetic. The luxurious packaging, the beautiful bottle and the wonderful scent offer in its simplicity and wholeness a sublime experience.


ærlig is developed and produced in Denmark.



All packaging is produced in Denmark and is assembled without the use of glue. Only FSC©* approved material is used. FSC® is an independent, non-governmental, not-for-profit organization that was established to promote the responsible management of the world’s forests. In a FSC®-forest no more wood is felled than the forest can reproduce. FSC® is a guarantee that plant- and wildlife is protected and that forest workers have access to education, safety equipment and fair wages.


The label is produced in Denmark and made from sugar cane.


The content is made from 90% organic ingredients. All ingredients are produced in Europe.

Why should you choose ærlig?

Aside from the amazing fragrances, ærlig is being produced with a wish to create an honest product without unnecessary allergens and with the environment as the main focus.


The fragrances from ærlig are allergy-friendly. Allergy-friendly fragrances are different from regular fragrances. Allergy-friendly fragrances are free from most essential oils, which make them more unique.


For this reason you may experience that allergy-friendly fragrances do not last as long as regular fragrances do because you need to avoid the ingredients that help the base notes last longer.


For this reason it is also a very long process to develop fragrances for ærlig as we want to ensure that the fragrances last as long as possible but also smell amazing.


Each fragrance is carefully crafted to ensure you get a wonderful perfume in the absolute best quality.


Contact us straight away. We look forward to hearing from you.